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A Unique Commuter Solution - Slugging and Slug Lines Information For Washington DC
0 - Slugging and Slug Lines Information For Washington DC

Advertising with
Commuter Congestion in and around Washington DC and Northern Virginia.

Thanks for your interest in advertising on the website. As you can tell, is the premier source of information and news for the slugging community in the Washington DC and Northern Virginia area.

What are banner ads?
Banner ads are text and pictures typically placed on high traffic web sites. When you click on a banner ad, it sends you to the advertised web site. Banner ads are not the magic solution to your advertising needs, but in most cases they help.
How banner ads work.
We work banner ads different than most places. Generally if you purchase a banner ad on another website on the internet, you will pay for what is called impressions. Impressions is nothing more than how many times your ad appears on the site.  For example, you may pay $100 for 2000 impressions. That means that your ad appears 2000 times, but it doesn't mean that every person who visited the site saw your ad.  If your ad is one of many that are rotated through that site, chances are, many people never saw your ad.   A slightly better method of using a banner ad is click rate. Click rate means that you pay for every click on your banner. Again, your banner is most likely not going to be displaced for every visitor, but you do get a more targeted audience for your money. Click through prices are usually much higher than impression rates.
How banner ads work with has what we feel is a better approach to banner ads. We display your ad everyday for every visitor on the page(s) you select. This means that everyone visiting those pages that your ad is on, will see your ad. We offer banner ads on just about every page on the website. We have very few restriction on a banner ad, except that they be in the size specified below. On the main page we offer both static ads and rotating banners. This is the only place we offer rotating ads. All ads must follow our rules and policies. The only other restriction we have on banner ads is placement of the ad. We have certain areas that we will place an ad.
What is placement of the ad have to do with anything?
Believe it or not, people are more likely to click on an ad if it is placed in certain locations. The "prize" spot for most business is the top of the page. The Homepage page offers a chance to be seen first, but may not be the location that draws the most attention. Placing an ad at the bottom of a page is probably the least likely location for an ad, but if the same ad is at the top and the bottom, studies show that the chances of the visitor clicking on the banner increases. Ads placed about 1/3 the way down on a page or on the right hand side of the page, near the bottom draw the greatest possibility of being clicked. offers the top and bottom spots of every page, the left side of the page under the menu items, and on select pages 1/3 the way down and left bottom corner spots. Please contact if you have a location and page that interests you. All of our ads are placed on a first come first served manner. This means that if a spot is taken by another company, then they have have that spot for as long as they make payment. The banner ads on the homepage are on a monthly basis. All other banner ads are on a 3, 6 or 12 month basis.

How do I get a banner on the Homepage (front page)?

We currently offer four locations on the home page for paid advertisers. One is on the top right side middle of the page. This location is a rotating banner ad, which means that your ad space is shared with other advertisers and appears on the site at timed intervals. On average your add will appear for three seconds with a maximum of five advertisers.  So, one ad will be seen at a minimum of every 15 seconds if rotated with five advertisers.  The second location is on the bottom center of the page and third is on the left and right margins. These spaces are on a quarterly basis. This means that you must renew your space for the quarter. You can reserve it for a 12 month maximum. This allows others to advertise on these high exposure spaces. We reserve the right to add more spaces without notice.

Will you offer more advertising spaces on the front page? 

At this time we are not adding more spaces. However if you have an idea or a location in mind, please contact us at


Instructions for Submitting Ads

Submitting Your Link
To submit your ad, simply email us at We'll contact you and work out the detail, it's that easy.

Removing your Link
To remove your link, you must send email to the webmaster. Please include your name and email address (at time link was submitted) in your email. All ads will be automatically be removed at the end of the advertising paid period. You can resubmit your ad at anytime.


Rules and Policies

1.  Ads may be animated and hyper-linked. Ads appear on the top, bottom, left and right side of the page. 
2.  Banners may be rotated. Maximum of five banners per space.  Time between rotation is generally 3 seconds but will be set to advertisers specifications
3.  Advertiser must supply banners images. We accept virtually any format.
4.   Space is on first come - first serve basis
5.  Please do not post adult material (X, R, PG-13 rated ads, Lingerie ads, 900 Number Ads,  Dating Service Ads) this includes, but not limited to links, phone numbers or addresses to adult material. These links will be removed ASAP. If your site is in violation of the above material restrictions, we will remove your ad and or link. If a child can get from your site directly to an adult oriented site, we will also remove your ad and/or link. Simply put, we are a family site.
6. When preparing to place a banner ad, you will want to have in mind what you want your ad to look like. We suggest using an ad that keeps with the look and feel of your website and you company. Animated banner ads tend to be more effective than static ads.
7. Payment on all advertisements must be paid at least quarterly.
8. We reserve the right to reject any ad based solely on our discretion.
Thank You for your cooperation in advance.

Ads Allowed

Size approx. (in pixels) Monthly Rate

125 125 pixel, rotating, static or animated

2   260 x 45 pixel

up to 450 x 75 pixel, rotating or animated

Left or Right side of page
5 - Information for commuters.

125 x125 pixel, rotating, animated or static 

All other pages 
top of page
2 - Information for commuters. 125 x 125

260 x 60

Up to 260 x 60 pixel, non-rotating, can be animated

All other pages
2   260 x 45 pixel

up to 450 x 75 pixel, non-rotating or animated

All other pages 
left side of page
5   Ontool

125 x 125 pixel, non-rotating, can be animated

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